The applications of virtual reality in the travel industry continue to grow. Here are just some of the innovative ways VR is being used to inspire travelers, drive bookings, and design the hotels of tomorrow. https://buff.ly/2lt97dE
How hotels can apply key communication techniques to enhance the guest experience.
In our latest episode of "Directly Speaking with Travel Tripper", we dived into our newest digital marketing innovation: Real Time Ads. Learn what it is and how it has helped hotels achieve a 68% boost in conversion rates on their search marketing ads.
Instagram recently launched new call-to-action buttons that allow users to book a hotel room directly within the app. How can hotels take advantage and capitalize on this new revenue-driving opportunity?
A guide to successful social media retargeting for hotels:
Planning to redesign or refresh your hotel website soon? Make sure to take these 5 key areas into consideration when working with your web agency:
Missed our webinar from last week? Check out our recap of it here:
When hotels count direct marketing costs as operating expenses instead of distribution costs, it allows OTA commission costs to run wild, ultimately reducing hotel profitability. Some advice for investing in direct, by Gautam Lulla:
As you might have noticed, we have a new vlog name! In our second episode, Nancy, Tristan and Ben delve into the world of competitive keyword bidding on search engine ads.
Is it illegal? Should you do it? Is it worth it? All that and a fast-food chicken analogy in this episode of "Directly Speaking with Travel Tripper."
Last chance to sign up for our webinar tomorrow with Flip.to and Arrivedo! Find out how to best influence travelers during different stages of the booking journey by promoting authentic travel experiences:
How can you best influence potential guests at the beginning of the booking funnel, when they're still deciding on a destination? Think about selling experiences, not hotel rooms:
Did you miss our webinar on marketing analytics? Check out our top takeaways and key points here:
Did you know that adding a story and photo to your hotel website can increase the perceived value of the room by 5% or more? Learn how storytelling impacts the bottom line:
Did you enjoy our last webinar? We've got a fun new one coming up on May 3 with our friends from Flip.to and Arrivedo. Learn all about how to harness authentic travel experiences to more effectively market your hotel. Sign up to reserve your spot!
The comprehensive review of all the latest Google search features and SEO techniques you need to know to optimize organic traffic to your hotel website:
Last chance to sign up! Even if you can't make the webinar, register your info to get a copy of the recording sent to you:
Don't underestimate the importance of persuasive copy — check out our 3 important tips to making your hotel website copy more effective:
Is it v-log or vlog, like Vlad? Either way, go "behind the screens" with Tristan, Ben, and Nancy as they attempt to sound smart about all things digital marketing. First up—attribution! What is it? Why should you care?
Plus, don't miss the easter egg we stuck in at the end :)
Want to learn more? Join us Apr. 17 for our marketing analytics webinar to learn all about engagement, conversions, attribution and more! https://try.traveltripper.com/hotel-marketing-analytics-101/
Simple revenue management strategies to help keep booking cancellations at a minimum:
Loving this new site that we just launched for Studio Allston Hotel, a new property bringing color and energy to the Boston area. Now live with TT Web and RezTrip!
How are hotels applying the top web design trends to their own websites? Check out five new trends you'll be seeing a lot more of this year:
We've got a great new webinar coming up on marketing analytics. Learn all about the key marketing metrics you need to know with experts from our TT Digital Agency. Register now to save your spot!
The new Facebook ad tool that targets travelers as they begin their destination research:
We break down the implications of Airbnb's latest product announcements, appeal to hotels, and their attempt to dethrone the world's top OTAs:
Interesting findings from Skift on the Google metasearch box:
Making the extra effort to ensure your hotel website images are optimized for search engines can help to boost traffic to your site:
When it comes to analytics, are you using the numbers to give you true insights, or are you hoping the numbers will make you look good? Our digital agency team discuss 8 common vanity metrics, along with actionable alternatives you should be measuring instead:
The way your OTA pricing model works (merchant vs. retail) can distort your revenue numbers and mislead your decision-making processes, if you're not careful. Revenue expert Elizabeth James explains how to avoid that pitfall:
What a week! A huge congrats to the Travel Tripper team for putting a great show and great party at ITB Berlin this year. See you all next year!
Blockchain is the hot new "buzzword" of the travel tech industry, but what does it mean really? And how might we see this applied in the hotel industry? Our resident blockchain expert Fabian Bartnick explains:
Missed our webinar for casino hotels last week? Check out our top takeaways on revenue strategies for gaming properties:
https://buff.ly/2F8WJuJ How Luxury hotels have been forced to adapt to keep up with the desire of personalization for the millennial generation.
https://buff.ly/2F1N7i4 How good content can drive traffic to your site.
Getting fired up for ITB Berlin next week! Let's meet—sign up here to schedule an appointment or request an invite for our opening party on Wed, March 7! https://try.traveltripper.com/lets-meet-itb-berlin-2018/
"When there is volatility like this, it is important for a company to focus on a few things–continued innovation to be ahead of the game, extreme customer service focus, employee culture, and satisfaction."
Great article by Kurien Jacob from Highgate Hotels on the current hotel tech landscape. Shoutout to our friends at OTA Insight, LodgIQ and Stay Wanderful!
Big changes are coming to Google Search Console this year. Our SEO expert Matt Tutt breaks down the new features and why they will be useful for your hotel website:
Good times at this year's HSMAI Adrian Awards celebrating our Gold Award wins with Triumph Hotels and Row NYC! A big congrats to TT agency team for all their hard work.
Some new business-oriented updates to WhatsApp and Facebook Messenger have made them especially useful for hotels to use to communicate with guests:
Very proud to be working with Metwest Terra to launch several new hotel websites for their California-based properties. Check out this lovely new site for Toll House Hotel in Los Gatos, complete with OpenTable integration for their on-site restaurant! https://www.tollhousehotel.com/
Just a few more weeks until ITB Berlin! Book some time with us to learn more about:
1. How to strengthen your direct booking strategy with our powerful CRS, booking engine, and website combo;
2. Real-Time Ads, a Google AdWords tool that can help you boost SEM conversion rates by 50-60%;
3. Express Suite, our affordable all-in-one booking engine and hotel website package for independent properties;
4. Rate Match, a rate-checking and automated price-matching tool for hotel sites.
And celebrate with us at our exclusive hotel industry cocktail party on March 7 at Berlin's hottest rooftop club! More info:
https://buff.ly/2EtfDsG Hilton CEO Believes Direct Booking Campaign Is KEY to Improved Guest Experience.
5 photo selection tips for improving guest engagement on your hotel website:
Check out techtalk.travel's interview with Kurien Jacob, Principle at Highgate Ventures.
Some tips and tricks for getting your hotel name (and backlinks) out into the media:
We're hosting a webinar just for casino and gaming hotels! Find out how new tech solutions are allowing casinos to maximize profits per guest:
https://buff.ly/2BJNujs Check out our latest press release on traveltripper.com covering the buzz after Hotel Tech Report revealed the Top 10 Best Places to Work in Hotel Tech from their first-ever hotel tech employee survey. #Wemadeit! #TravelTripperculture #WeAreHiring
The latest trends in mobile booking that your hotel should know about:
Although more than half of Millennials typically book through OTAs, 31% still book through the hotel website. How can you ensure that your hotel is part of those direct bookings?
Fighting for the top slot in hotel SEO and SEM?
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